Indofood gets a taste of Turkey with expansion plans underway

BATAK CENTER FOR EUROPEAN STUDIES -- Indonesia’s largest food producer, PT Indofood Sukses Makmur Tbk or better known as Indofood has been trying to tap into the European market via its first stop, Turkey.

It all started since 2014, where food giant set up a factory in the highly-populated country of a 78 million population and it’s said to be one of Indofood’s biggest markets now. Anthoni Salim, chief executive of Indofood told local reporters during his recent press conference at the company’s headquarter in Jakarta that – Turkey is seen as a bridge to enter the EU.

Financial Times reported that the FMCG giant’s target is to increase its global business to 15% by penetrating the global halal food market. In its home country Indonesia, the company dominates with a 10% market share in the FMCG pie, accounting for 70% of the domestic noodle market. This contributes about 65 percent of its revenue.

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